Expertise
Influencer Marketing and Digital Content Creator
Digital Content Creator, creating focused Marketing Strategies to Increase Engagement, Sales and Brand Awareness across Social Media Platforms and Websites.
Writing Strategic and Effective copy for all ranges of products and services.
Capturing and Providing High Quality Lifestyle and Product Images and Video.
Offering 3 Types of “Engagement Package” Options and Customized Strategies.
Sales & Brand Trainings
Creating global sales training programs for significant boost in brand sales.
Leading sales trainings and global conferences for top executives of media companies, retailers and front line sales teams.
Increasing store chains and brand revenue by up to 200%.
Marketing & Brand Strategy
Directing and marketing the ‘Port & Shopping Program’ for the Royal Caribbean and Celebrity fleet.
Overseeing the strategic development of 100 + brands.
Doubling sales in key brand categories for retailers from Alaska to the Caribbean.
Developing new marketing collateral and promotions for a luxury retail chain, 120 stores.
Creating digital and traditonal marketing, business to business and business to consumers sales.
Brand Vision
Setting the global standards and strategy for the Effy brand image, visual merchandising and marketing for 20 + retailers and on 7 major cruise lines.
Curating window displays for the at the world renowned jewelry event “JCK Las Vegas’ and global retail level.
Attracting new retailers and accelerating sales of new collections.
Merchandising the ‘Effy brand’ showcases on the set of Macy’s national television holiday ad, stimulating seasonal sales.
On-air Hosting
Hosting a in-cabin dedicated channel (reach of 3500 clients) and daily live presentations (150-1000 clients) on cruise ships generating revenues nearing $150 million.
Performing as an on-air brand specialist with ShopNBC reaching million of viewers.
Generating the highest unit and revenues for Effy Sterling Artistry launch.
Professional Speaker & Team Leading
Overseeing production of training power points and videos for global retailers resulting in lucrative sales.
Leading sales and product training sessions on a global scale.
Keynote speaker for large industry retailers and brands that resulted in massive revenues and team motivation.
Operational & Logistic Efficiency
Evaluating work place operations and streamlining areas for greater efficiency and productivity.
Developing company wide marketing protocols to ensure brand image consistency and elevate sales.
Managing graphic designers, advertising and social media managers.